Your cross-border ecommerce storefront
built for AI search

A cross-border ecommerce storefront is an online store that you own — your domain, your customer and order data, your pricing — selling to buyers outside your home market. Unlike a marketplace store, you keep the margin and the customer relationship, but you bring your own traffic. VarrMall combines the storefront, 1688 product import, multilingual content, AI support and GEO in one console.

Starter is $19/month, Professional $49/month and Enterprise $149/month, all with 0% transaction commission; the 14-day full-feature trial does not require a credit card. Payment gateway fees (PayPal, Stripe, Airwallex) are charged by the provider at its published rates. Annual billing and add-on pricing are shown on the subscription page.

It is 100% real 0% commission, with no strings attached. Starter, Professional and Enterprise all charge zero transaction commission. Our only revenue comes from the monthly subscription and pay-as-you-go translation/tokens — not a cent of your order profit. Compare that with Shopify's 0.2%–2% by plan (Basic 2% / Grow 1% / Advanced 0.6% / Plus 0.2%), Shoplazza's 0.2%–2% and SHOPLINE's 0.4%–2%: at $10,000 monthly sales and a 2% third-party-gateway rate, that is about $2,400 a year (each vendor's published rate applies).

GEO (Generative Engine Optimization) is optimization for AI search engines. Traditional SEO targets rankings in Google search results, while GEO works on having AI platforms such as ChatGPT, Gemini and Perplexity cite and recommend your products when they answer questions. For example, if a customer asks ChatGPT to recommend a good-value pair of Bluetooth earbuds, an optimized product is more likely to be linked in the answer. How much citation you gain depends on your category and competition, which is why we track it with periodic sampling instead of promising a number.

AI support reads your product database directly to make recommendations, so it never invents product information. You can define recommendation rules and off-limits topics to ensure it only recommends products you allow. When it cannot resolve something, one click hands the chat to a human with the history intact — the customer never notices the switch. Multilingual conversation, online 7×24.

They solve different problems. Image translation (qwen-mt-image) converts text inside your Chinese product images and detail-page graphics into English or other languages while keeping the original layout — ideal for quickly making product visuals multilingual. Text translation (DeepL) handles product titles, descriptions and specifications; DeepL performs consistently on e-commerce text and is especially strong in European languages (results vary by language and copy). They are billed by image and by character respectively, so you use what you need.

Every plan includes a monthly allowance. When it runs out you can buy top-up packs on demand without interrupting your store. AI tokens and DeepL characters can be topped up at any time, and image translation is billed per image with no cap (except on Enterprise). Contact support for current top-up pricing.

Any time. Upgrades take effect immediately, with the difference prorated for the remaining days; downgrades take effect at the start of the next billing cycle and do not affect your current usage. Your store data, products and order history are all retained — nothing is lost when you change plans.

None. Every feature is available for the full 14 days, including AI support, GEO optimization, DeepL translation and image translation. No credit card required. If you do not subscribe when the trial ends, your store is paused automatically and your data is kept for 30 days. You can start again whenever you like.

Absolutely. VarrMall includes a DIY builder that requires no code at all. Drag to rearrange the layout, swap in your content and publish — the whole process is as simple as putting together a slide deck. The Professional plan also includes 1-on-1 live chat support to walk you through the setup.

PayPal, Stripe and Airwallex — the three mainstream cross-border gateways — and every channel is available on every plan. Fees are charged directly by each payment provider (typically 2.9% + $0.30 per transaction, subject to region and currency — check the provider's site). VarrMall adds no payment fee of its own and takes no commission from it.

You can create coupons straight from the dashboard, with percentage discounts, fixed-amount reductions, minimum spend thresholds (such as $5 off $50), validity periods and usage limits. Once a code is generated, customers simply enter it at checkout. It suits acquisition campaigns, repeat-purchase incentives and seasonal promotions.

Every new order triggers an automatic email to both you and the customer. When a customer enquiry is handed to a human, you are emailed as well, so you never miss an order or a message. Emails use standard templates with the order number, amount and item details.

Three core advantages. ① 0% commission — Shopify charges 0.2%–2% by plan on orders paid through a third-party gateway (Basic 2% / Grow 1% / Advanced 0.6% / Plus 0.2%), Shoplazza 0.2%–2% by plan (entry 2% / mid 0.6% / PRO 0.2%) and SHOPLINE 0.4%–2% (Starter 2% / Essential 0.8% / Premium 0.4%), while VarrMall takes nothing. ② GEO built into a measurable, trackable system — an AI visibility score plus sampling and monitoring, not just an llms.txt config file. ③ Built-in AI support + DeepL translation — no third-party apps to buy, covering multilingual support and translation in one place. Starting at $19/month: Shopify Basic is $29/month billed yearly ($39 monthly), Shoplazza Basic $28/month and SHOPLINE Starter $29/month, all taken from each vendor's published pricing.

Copy the product link on a 1688 product page and paste it into the "one-click import" entry in your merchant dashboard. The system fetches the title, main and detail images, SKU variants and price, and creates a product draft ready to publish. After you confirm the price, stock and category, DeepL text and image translation turn it into a multilingual product page that goes live once approved. No browser sourcing extension is needed and nothing has to be copied by hand; paste several links at once to import in bulk.